Category
management
We can successfully manage your brand in the category within the retail outlets, including:
- Managing and conducting range and category reviews with retail partners
- Managing the day-to-day relationship with retail owners to ensure we are a key part of their strategy process, enabling us to drive growth for our brand owners
- Developing and implementing category vision plans
- Understanding RSP hierarchies/tiering and which promotional activities suit individual brand objectives
- Ensuring effective merchandising and space planning.
