Brand shaping
and loyalty

• Due to traditional route-to-market strategies used to get products into the townships, brands that are taken for granted in suburban areas can be perceived to be too expensive for the township market. Our unique micro distributor model helps us to make these aspirational brands into an affordable reality for the township market.
  
  
• Consumers from this market know they have limited resources but aspire to enjoy products that make life a little more luxurious. We provide our clients with main market insight to help re-shape products that are suitable for this growing market, for example:
  
  
  • Re-packing a popular cereal brand into a bag containing five bowls at a price point that is affordable.
  • Working with the product development team of a multinational food-products company to produce a flavoured drinking yoghurt which doesn’t require refrigeration and has great consumer appeal and demand.
  
  
  
• We create brand loyalty and demand in the townships by having our sales people on the ground, constantly interacting with the local community to encourage product sampling, providing education about brands and conducting consumer feedback to ensure that our clients have every opportunity to make their products more accessible and affordable for the township market.